Wow. Automattic bought #Tumblr from Verizon for less than $3 million.
Considering Yahoo bought it for $1.1 *billion* back in the day...
Yahoo really squandered it. And Verizon, I think, just wanted to get rid of it.
At least it's going to an actual social media company instead of another conglomerate. I was half expecting Verizon to try to monetize it into the ground and close it once everyone but the die-hard users had given up on it.