LB and/although it's best when they're not engaging in surveillance advertising systems, where possible. e.g. an ad for a webcomic on another webcomic, on a podcast (webpage or in the podcast), the artist's self-promotion toots/etc. ++
buying adspace through networks from hell is SURVIVAL and that is OK. Just like sometimes you're at a point in your life where Walmart is needed. But the first set is actually Good IMO. The second is survival.