It reminds me of a blog post I read a few years back comparing the core business of various major tech players:
Apple sells hardware, and they sell software & media to give you something to do with the HW.
MS sells software, and the HW is to give you something to run their software on.
Google sells ads on services, and provides HW & SW to connect to those services.
Amazon sells stuff, and their HW is a way to sell you virtual stuff.
And that's why, for instance, you can run Gmail on anything, MS Office on almost anything, but the main Apple program that runs on other operating systems is designed primarily to hook you up with an iPhone (previously an iPod).
It's an older post and predates the rise of smart speakers, but it still fits remarkably well. Remember how the Echo originally was mostly a way to place orders through Amazon?
The Wandering Shop is a Mastodon instance initially geared for the science fiction and fantasy community but open to anyone. We want our 'local' timeline to have the feel of a coffee shop at a good convention: tables full of friendly conversation on a wide variety of topics. We welcome everyone who wants to participate, so long as you're willing to abide by our code of conduct.